Press releases are not only for big, popular brands. A number of small businesses are hesitant to try the content marketing campaign because they think that it’s only for the big companies.
This misconception should be changed because issuing releases is for every brand, regardless of the size. Companies can benefit a lot from increasing brand awareness to generating publicity.
Not every happening in your company warrants a release. However, there are a number of important situations, where you should. Here are 10 press release writing | Newswire – Newswire.com ideas for your small business:
- New product.
Do you have a new product or services that are set to debut in the coming months? Writing a release about your product announcement is a great way to share it to the world, build awareness within your brand and get publicity.
Writing your announcement should be built around your goal and target audience. Do you want to increase sales, gain traffic or investors, or improve your SEO?
Ensure that you write about the features of your products. Tell your audience what they can benefit out of it.
Whenever your company or an employee receives an award, make it a point to write a story about it. Let the people know about your achievements.
Sharing stories like this can build customer and media trust, and attract leads and sales. When your company gets publicity from a publication, don’t hesitate to share it with everyone. When other reporters and news outlets learned about it, the more they would be interested to cover you.
Did your company reach its 10th year? It’s time to share your happiness with the world. Every time there’s an important achievement in your timeline, ensure that you write a release about it.
Writing a release about your brand every time there’s a significant change can help build your brand, online. Tooting one’s horn doesn’t mean you’re too proud. How can you gain media coverage if you don’t announce these significant moments?
- Survey results.
You can conduct a survey and write a release about it. The survey can be anything that has something to do with your brand, products or a general issue.
Readers are very much interested in information. When you issue a release about the findings of your survey, it’s a great way to share the information you gathered and get publicity.
- Charity work.
Is your company going to be involved in a charity work? Do you have employees who are participating in philanthropic activities?
If you are planning to donate, it’s a significant time to share it to the public through a release. Although doing good work shouldn’t be reported, it’s a good chance to build credibility.
- A new or updated website.
If you made alterations in your website, ensure that you write a release about it. Share what changes were done and how the audience can benefit from it.
By letting the people know about your new site, you’re inviting them to check out your site, which can lead to more traffic and boost brand awareness.
- New employee.
If you have a newly hired employee or a CEO, you can write a release about it. It’s a significant time to share the news that your company is growing. Write a release by mentioning the relevant information about them and how they can help your business.
- New location/ branch.
Is your company expanding? You have a new and improved location or new branches? Share the news to the public, which can also prove that your business is improving.
Letting the public know about the change in location or a new branch aims to direct people where they can buy your products. It’s an important news that can get you media coverage.
If you landed a new partnership or collaboration, it’s a good indication that your business is expanding. Journalists are looking for fresh news like this, especially if two big companies made a collaboration.
- Newly acquired business.
Did you recently acquire a new business? It’s time to share the news to the public by issuing a release.
A release is a great way to share with the people and the media about your success. Mention why the sale matters a lot to you.
Try these 10 ideas in writing a press release or you can check this site newswire.com/features/writing for quality press release writing. There are so many reasons to write one. Make sure that you don’t let a significant moment pass, or else you may miss a media opportunity.